Planetbox is a top-tier sustainable lunchbox and accessories brand – helping parents make delicious and healthy lunches for kids while saving the planet. In preparation for the launch of three new products, we created a series of lifestyle videos to feature the bags, highlight key features and colorways in an engaging and family-friendly way.

The Planetbox storyboarded main features they wanted to hit in the video and I adapted the concepts for two locations. To make the videos feel truly organic, I opted for a vintage Zeiss Jena manual lens set, handheld and easy rig combo which allowed us to make use of quick compositions and chase talent around set. In the edit, we kept things short with quick cuts and simple copy.

The products launched with resounding success!

• Small Carry Bag

• Lunch Sack

• Lunch Tote Bag

Personal client.

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DIRECTOR | EDITOR | CINEMATOGRAPHER